How Our Massage Chair Factory Prepares for the Canton Fair: A Complete Journey (From Pre-Show to Post-Show Success)

Time：

2025-05-04

Maybe you will curious how massage chair factory plans a whole process for Canton Fair, check this article for more information.

At Bohe massage chair factory, we take pride in showcasing our innovative massage chairs at the Canton Fair (China Import and Export Fair), the world's largest trade exhibition. Here's an inside look at our step-by-step preparation, execution, and follow-up process to ensure a successful exhibition.

Phase 1: Pre-Show Preparation (2 Months Before)

1. Goal Setting & Strategy

Define objectives: Generate leads? Launch new models? Strengthen B2B partnerships?
Research trends: Analyze competitor offerings and buyer preferences (e.g., demand for Flex Track/Dual Core massage chairs in target markets).

2. Product Selection & Development

Choose star products for display (e.g., bestsellers, upcoming launches).
Customize samples for key markets (e.g., for South-East Asian market, ).
Prepare multilingual manuals (English, Korean, Vietnamese).

3. Booth Design & Marketing Collateral

Design an interactive booth with:
▶ Live demos of massage chairs.
▶ Product videos/catalogs.
▶ Eye-catching banners highlighting USPs (e.g., "Certificates, OEM/ODM Support").
Print high-quality brochures with technical specs, MOQs, and certifications.

4. Team Training

Train staff on:
▶ New model knowledge

5. Logistics & Compliance

Ship samples to Guangzhou 1 week early to avoid delays.
Verify relavant documents (certificates, invoices).
Book nearby hotels for the team.

Phase 2: At the Fair (Showtime!)

1. Booth Setup (1–2 Days Before Opening)

Furnish the booth
Test all chairs for functionality/noise levels at the booth.

2. Engaging Visitors

Demo strategy: Let buyers experience chairs for 5–10 minutes while explaining features.
Lead capture: Use tablets/forms to record buyer info

3. Daily Check

Review visitor stats (e.g., 50 leads/day, top 3 countries).
Adjust tactics (e.g., if European buyers dominate, highlight CE certification more).

Phase 3: Post-Show Follow-Up (0–30 Days After)

1. Immediate Actions (0–3 Days)

Send personalized emails to all leads:
▶ "Thanks for visiting us at Canton Fair! As discussed, here's the catalog for Model X."
▶ Attach custom quotes.